More than 600,000 people have signed a petition urging FIFA to end its lucrative partnership with Coca-Cola by 2030, a sponsorship that reportedly accounts for 2 percent of FIFAs annual budget.The campaign was launched by the Kick Big Soda Out of Sport platform and has received support from more than 100 health and climate organisations, including Greenpeace, Healthy Food America, the Center for Science in the Public Interest, and the World Obesity Federation.For decades, Coca-Cola has used the FIFA World Cup to push sweetened beverages to millions of fans turning the worlds biggest game into one giant soda, the campaign said. Forty years ago, FIFA kicked tobacco out of sport. Big Soda should be next.In 2024, the platform launched a similar petition targeting the Paris Olympics, which received 255,000 signatures.FIFA has not publicly responded to the petition so far.Source: @trtworld on X/Twitter